Powering Relationships: Engaging the Next Generation

As member expectations rapidly evolve, Wheatland Electric Cooperative, Inc. (WEC) is committed to adapting our services, culture, and outreach to meet changing needs — especially those of younger members! 

Community engagement is one of our top priorities, and we actively seek innovative ways to connect with members across the communities we serve. 

That’s why we host an annual CHAMBER AFTER HOURS event, providing a relaxed setting for members, especially young adults, to network, share ideas, and build relationships. Collaborations with our local chambers strengthen our community ties and promote leadership development and community buy in from some of our younger 
adult members.

Additionally, we partner with local baseball teams like the GREAT BEND BAT CATS and GARDEN CITY WIND each summer to engage members in enjoyable, family-friendly environments. These events foster casual conversations, help address any member concerns and build a strong sense of both cooperative and community belonging. 

Leveraging social media and community events, we’re working to ensure our messages resonate with younger demographics and effectively communicate the value of cooperative membership and involvement. 

That’s part of the reason we believe we’ve received such positive feedback from our members in recent years, including AMERICAN CUSTOMER SATISFACTION INDEX® scores of 90 or above for the past three years! 

We recognize that engaging our young adult members and families is essential for our shared future. These members represent the next generation of leadership and help ensure cooperative principles endure.

WEC goes beyond providing energy — we act as a catalyst for community connection and progress. By meeting members where they are and embracing modern communication, we’re here to foster meaningful relationships that empower all members to shape a brighter future together — for all of us!