Executive Team

Bruce W. Mueller - General Manager

General Manager

Bruce W. Mueller serves as CEO/General Manager, a role he has held since 2012, and is responsible for directing overall operations. Before joining WEC, he worked in the electric utility industry at Central Power and Light (now American Electric Power) for 18 years and San Bernard Electric Cooperative for 10 years in executive management roles.

He holds a Bachelor's of Business Administration in Finance from Texas State University, a Master's Degree of Business Administration in Management from the University of Houston-Victoria, and is a graduate of Robert I. Kabat Management Internship Program (MIP) offered by the National Rural Electric Cooperative Association.

He is on the board of Sunflower Electric Power Corporation, is Chairman of the Kansas Touchstone Energy Executive Council, and is a board member of the National Cooperative Services Corporation (NCSC). Additionally, he is an alternate board member on the Kansas Electric Cooperatives (KEC) Board. Bruce is also a Certified Energy Procurement Professional (CEP).

Jim McVay - Asst. General Manager/Counsel

Asst. Gen. Manager & Counsel

Jim McVay has been WEC’s General Counsel since January 2018 and was promoted to Assistant General Manager in January 2022. He received his Bachelor of Science degree in Political Science and his Juris Doctor, both from Washburn University. Jim served 23 years in the United States Marine Corps. He has been an attorney in Great Bend, Kansas, for 30 years. He has tried several hundred bench and jury trials.

Brandon Barrett - Director of Operations

Director of Operations

Brandon Barrett is the Director of Operations at Wheatland Electric, a position he has held since September 2024. He is responsible for the overall day-to-day operations of the cooperative, in addition to all aspects of engineering and planning. A native to Garden City, KS, Brandon earned his Bachelor’s of Science in Electrical Engineering from Kansas State University and is a licensed engineer in the state of Kansas. He also belongs to the Institute of Electrical and Electronics Engineers (IEEE). While at home with his wife Melissa, son Owen, daughter Adelyn, and their dog Mowgli, he builds cardboard forts with his kids for fun, passing down his passion for engineering. He also enjoys listening to music and technology podcasts.

Nicole Semenko - Manager of Human Resources

Manager of Human Resources

Nicole is the Manager of Human Resources at Wheatland Electric Cooperative, a position she has held since 2024. Nicole, who started at the cooperative in 2016, received her associate's degree in business from Pikes Peak Community College in 2007 and her bachelor's of business administration with a concentration in human resources from Fort Hays State University in 2021. Nicole directs all aspects of employment, recruiting, wages and benefits, regulation compliance, organizational development and training functions. She serves on the board of Youth, Inc., as chapter president of the Society of Human Resource Management (SHRM) organization, and she completed the NRECA Management Internship Program (MIP) in 2022.

Traci Goddard - Director of Finance

Director of Finance

Our Director of Finance, Traci Goddard, has been with Wheatland Electric since 2015, initially joining as the Manager of Accounting. A native of Dodge City, Traci earned her Master of Business Administration in Accounting from Saint Leo University in Florida. She is a Certified Public Accountant (CPA), licensed in Kansas.

As the leader of the finance department, Traci oversees daily financial and billing operations, as well as the cooperative's administrative, regulatory, and reporting functions. She is a graduate of the Robert I. Kabat Management Internship Program (MIP) through National Rural Electric Cooperative Association (NRECA), and the NRECA CFC Certified Financial Professional Certificate (CFPC). She is an active member of the American Institute of Certified Public Accountants (AICPA), the Kansas Society of Certified Public Accountants (KSCPA), and the National Cooperative Accounting Association (NSAC). Additionally, she has served as president of the Kansas Rural Electric Cooperative Accountants Association and is on the planning committee for the NRECA Tax, Finance & Accounting Conference for Cooperatives (TFACC).

Traci has been married to her husband Mikey for over 17 years, and together they have three children: Madison, Amity, and Bane. They are also proud grandparents to Kenneth and Wesley. In her free time, Traci enjoys camping with her family, exploring new travel destinations, and playing board games with her kids.

Jevin Kasselman - Director of Information Technology

Director of Information Technology

Jevin is the Director of Information Technology. He has worked for WEC since 1998 and has been in his current role since 2012. He is responsible for the operation and maintenance of the cooperative network and communications, voice, and computer systems at the cooperative.

Julie Stoss - Director of Consumer Services

Director of Consumer Services

Julie Stoss, Director of Consumer Services since 2025, began her career with Wheatland Electric in 2016 and was promoted to Consumer Services Supervisor I & II in 2017 and 2020, respectively. In her current role, she directs all aspects of Consumer Services in order to ensure positive member relationships, create consistency in training and implementation of processes to consumer services team members and management of Wheatland Electric’s rates, rules, and regulations. Originally from Olmitz, KS, she earned her Associates of Science from Barton Community College and Bachelor’s of Science in Agribusiness from Fort Hays State University.

Luke West - Director of Corp. Services & Water

Director of Corporate Services & Water Division

Luke West is the Director of Corporate Services & Water at Wheatland Electric, a position he has held since 2017. He received his Bachelor of Science Degree in Agribusiness from Kansas State University. He was also a journeyman lineman for eight years and was first hired in 2005. Luke oversees all activities of the Water Division (water contracts, farm leases, etc.) and oversees all corporate policies/documents and facilities at Wheatland Electric. He is a graduate of the Robert I. Kabat Management Internship Program (MIP) and has earned other credentials through NRECA, including Certified Loss Control Professional (CLCP) and Certified Key Accounts Executive (CKAE).

Alli Conine - Dir. of Member Services & Corporate Com.

Dir. of Member Services & Corporate Comm.

Alli Conine is the Director of Member Services & Corporate Communications, a role she has held since 2022. She previously served as manager beginning in 2018 and has been with Wheatland Electric since 2015.

In her current role, Alli is responsible for all internal and external communications for the cooperative. She also oversees community and school outreach initiatives and coordinates all membership meetings.

Alli earned her Bachelor of Science degree from Kansas State University. She is a graduate of the following programs: National Rural Electric Cooperative Association (NRECA) Certified Key Accounts Executive (CKAE), Certified Cooperative Communications (CCC), and The Robert I. Kabat Management Internship (MIP).

Alli and her husband, Zach, have four children: Harper, Callaway, Sutton, and Conway.

Brad Thyne - Manager of Safety & Compliance

Manager of Safety & Compliance

Brad Thyne is the Manager of Safety and Compliance, a role he has held since April 2025. His role is to ensure safety rules are being followed and compliance standards are being met, as well as providing electrical safety education to the public. Originally from Julesburg, CO, Brad has been with WEC since 2006. He started as a groundman and earned his journeyman lineman in 2010. He was promoted to foreman in 2019. He has three children with his wife, Randi: Rylie, Luke, and Carly. In his free time Brad loves playing golf, strumming on his guitar, and stays busy with all his kids' events.

Jill Culp - Executive Assistant

Executive Assistant

Jill Culp is the General Manager’s Executive Assistant, a role she's held since 2025. She has been with WEC since 2024. She graduated from Pleasant Ridge High School. Her responsibilities include supporting the CEO and Board of Directors. She also plans the agenda for monthly board meetings, planning and coordinating travel accommodations, and ensuring the efficient operation of executive offices. She is married to her husband, Josh, and enjoys watching her two boys - Blaine and Chase - play sports. She also enjoys reading and walking her French bulldog, Rudy.

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